Setting up Jivosite goals in Yandex.Metrica
Analytics
Analytics
Evgeniy Letov
Jivosite is a very popular online consultant. It has a nice design, reasonable prices, necessary functionality and, what is important, adequate technical support. Free version — up to 5 operators, chat + sending correspondence to email.
The cost of achieving a goal in Yandex.Direct may be underestimated. Some events are not representative of the target audience. They still participate in Direct statistics. Details in the supplement to the article .
Ratings (for example, on Runet Rating or tradetrends) put Jivosite in different places, but visually it is the one that prevails on the Internet (in our humble opinion).
Setting up Yandex.Metrica for LiveSite
We are shoemakers with boots, and we measure the conversions of all customer entry points. Including the online consultant.
With the help of Metrica, we automatically calculated the number of conversations in the chat. Now we can get the cost of these contacts. Just the advertising budget for website promotion +, of course, the costs of paying for Zhivosait itself, divided by the number of events in the chat. Now we know the cost of a lead from an online consultant depending on the traffic source.
How to configure Yandex.Metrica to count such LiveSite events as:
the client wrote in the chat;
responded to an automatic active invitation;
got upset and clicked on the cross of the online consultant;
or wrote in offline chat?
Content
The order of setting up goals
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The order of setting up goals
Log in to Yandex.Metrica .
Go to the counter editing page (gear on the right).
metrics_jivosite-1
Select the "Goals" tab.
Add the required goals with the "Javascript event" condition shareholder phone number data the corresponding goal ID.
metrics_jivosite-2
Jivosite Goal Identifiers
Jivo_Chat_established A client-agent dialogue has been established. Occurs after the agent responds to an invitation to start a dialogue.
Jivo_Chat_requested Chat requested by client. Occurs after the client sends the first message independently (not in response to an active invitation)
Jivo_Proactive_invitation_accepted The client accepted the active invitation by writing a message in response
Jivo_Proactive_invitation_rejected The client closed the active invitation window by clicking the "x" button
Jivo_Proactive_invitation_shown The client is shown an active invitation
Jivo_Offline_form_shown The client is shown a form for sending a message by e-mail when there are no operators online
Jivo_Offline_message_sent The client sent an offline message