Although people mostly use Instagram to share and consume content, that’s not the only thing they do. The good news for brands is that plenty of users engage with brands on the platform.
Based on the same Kepios Instagram statistics report above, 62.7% of Instagram users follow or research brands and products on the app. This makes it the third most preferred activity on Instagram, highlighting the uk b2b leads platform’s role in informing people’s buying decisions.
More importantly, it’s the most used platform for researching and following brands and products compared to all other social media platforms.
Instagram influencer statistics
Instagram’s place in the influencer marketing landscape continues to solidify. This means that many brands are turning to the platform to execute their influencer marketing campaigns. Here’s a quick look at some leading influencer marketing stats for Instagram:
21. Instagram is the top platform for influencer marketing
Unsurprisingly, Instagram is the most used platform for influencer marketing. The latest stats reveal that 80.8% of marketers plan to use it for influencer marketing in 2024. So if you’re planning to work with influencers, Instagram is a great place to start.
22. Most Instagram influencers are nano influencers
According to Statista, nano influencers having 1,000-10,000 followers make up 65.39% of Instagram influencer accounts. Micro-influencers are the second most popular group making up 27.73% of influencer accounts.
graph comparing the distribution of instagram influencers by follower count
Source: Statista
20. More than half of Instagram users follow/research brands and products
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