Disadvantages of direct marketing:

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That is, various types of direct marketing help companies to efficiently solve current problems.


Even small mistakes can cause serious damage georgia mobile phone numbers database to the seller's reputation and image. To avoid such situations, it is necessary to hire highly qualified specialists.

Direct marketing only produces results in the long term.

When implementing direct marketing in economic sectors, be prepared for significant financial investments.

It happens that the buyer does not want to communicate with the seller, and this can cause a conflict (typical of the post-Soviet space).

If the division of responsibilities within a company is not clear, misunderstandings may arise: a marketing campaign sells one stated product, while an agent communicating with a client sells another.

As a result, the person is sure that he has fallen into the clutches of scammers. And you, of course, can forget about a successful transaction.

Briefly about existing types of direct marketing
So, what types of trade are considered direct marketing?

Personal selling.

The salesperson verbally presents the product to one or more potential buyers. Personal selling is the main tool of direct marketing.

Direct-response television marketing.

Another name is "a store on the couch". The simplest way of presentation is to show informercials videos. Most often, these are half-hour programs that present a specific product. In parallel with the presentation, the user sees the contacts and price of the product. If a person wants to buy a product, he calls the specified numbers. Thanks to modern cable TV network technologies, you can buy a product without a phone call - just press a button once. That is, you can make a purchase, so to speak, lying on the couch.

Direct mail marketing is direct mail advertising, where a seller addresses a buyer in writing.

The distinctive feature is the direct focus on the target audience, or more precisely, on a specific consumer (that is, the letter is addressed to a specific person, who is called by name). This is what distinguishes direct marketing from regular advertising.

Catalog marketing is a direct marketing tool that uses product catalogs. They are sent by mail or given out for free in stores.

Catalog marketing

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Telephone marketing (telemarketing) is the establishment of contact (at least the first) between a seller and a client by telephone.

Let's take a closer look at each marketing tool.