Webinar “Create an Ecommerce from scratch” had a successful 1st edition

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With a large participation from Bsale's Latam clients, the first part of the webinar " Create an Ecommerce from scratch: Basic concepts " was held, in which very useful data was provided regarding the current functioning of the online sales market, considering the global panorama, and the importance that having a good Ecommerce service has taken to maintain the correct functioning of businesses and SMEs.

At the event, important data on market behavior and where the trend is heading was shared. In the case of Chile, during the last 30 days, there was a 117% increase in online sales (Data from the National Chamber of Commerce). Peru, meanwhile, during the same period of time, recorded a 50% increase in consumption on e-commerce platforms , which translated into an expenditure of around US$3 million (Niubiz Report).

The webinar was held jointly with the marketing teams of Chile and Peru, and with representatives of Bsale from both countries, who explained in this first part basic concepts of why it is important to have a band database and an online store, and at the same time, provided very useful information regarding the main entities where they can quote a domain and a hosting service , such as NIC Chile , Don Web , Dominios Perú and Punto.pe , among others.

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There was also space to explain some basic concepts of Ecommerce, along with the main Ecommerce platforms available in both countries and the aspects to consider when choosing one;

That it is optimized for SEO : that is, for organic positioning in search engines (Google).

Scalability : the platform can grow with you based on your company's needs. For example, if you want to sell through Facebook eventually, it can allow you to connect your online store.

Usability : make it user-friendly so your customers don't get lost when purchasing.

Speed : It should load photos and information quickly to avoid a high bounce rate (customers who leave your website without visiting any other section).

Automation : that allows you to process orders and generate electronic invoices automatically.