Dmitry Roldugin, Director of Business Development at VINTEO

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Maria Sokolova, marketing manager at Spirit Corp LLC (SPIRIT/VideoMost), said that opening a representative office in the country costs hundreds of thousands of dollars: "You need to hire several local salespeople, train them to find local partners and clients. It costs more to hire local product management and service. Over several years of operations, the costs can be in the millions of dollars."

As Maria Sokolova explained, malta whatsapp number database participation in large exhibitions to find new partnerships can cost tens of thousands of dollars, but banks give loans either against collateral, or against other security, or at least against a contract already signed with the client, but this does not depend on exports or work within the country. "To participate in exhibitions, you can use the support of the Russian Export Center as an agent of the Russian government. You need to apply for a competition to receive a grant that will cover part of the costs - stand rental, equipment, branding. Expenses that the company covers itself - employee salaries, accommodation, food, air tickets," she added.
LLC in the MENA region, said that the licensing model and average transaction size are important for software development companies: "We need to consider the cost of opening legal entities, banking services, hiring competent specialists, online and offline marketing, and business trips. For a company in the medium or small business segment, expenses can amount to 10-15 million rubles per year."

According to Dmitry Roldugin, some large Russian software development companies are investing $2-3 million a year in developing international sales - the payback period for such an investment can take five years. "For medium and small companies, breaking even can happen in the second or third year of developing the international direction. When using borrowed capital, it is necessary to take into account that foreign economic activity is always a riskier direction than work on the domestic market," he added.

"When exporting a B2B solution abroad, it is optimal to make a two-year forecast to cover the initial investment and receive the first profit. But if the idea of ​​going into export has just appeared, you need to set aside another year for preparation. It is definitely necessary to use the support of development institutions - to participate in events, business meetings with potential partners and clients, representatives of government agencies," says Sergey Ozhegov, CEO of the developer of information security (IS) tools, SearchInform LLC.

Pavel Frolov, the founder and producer of the company "Robbo", reported that the company is present in 35 foreign countries, including Belarus, Japan, China, the EU countries and some African countries. "Opening an office in each new country requires $500 thousand and two years of work, and only after two years of sales in the market of the new state, as a rule, we manage to recoup the costs," he added.