Transitions to websites via short answers will increase

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Sites will receive additional traffic for two reasons:

The neural network links to primary source sites. The neural network will provide users with generalized short answers to user queries with links to the source, motivating them to go to the site to get netherlands telegram database full information on the query. As a result, users will more often follow links from quick answers and turn to source sites to get additional information.
Quick answers highlight a site in search results. This is beneficial for sites that get into quick answers and take the first position in the search results. They will receive more clicks from organic search than other thematic web resources.
We asked the neural network about quick answers from YandexGPT: will the number of transitions to sites be reduced or not. We received the answer that generating answers through the neural network will reduce the time spent searching for information.



People will be able to quickly get the necessary information right away through the quick answer block. At the same time, users will ignore snippets with other sites in the search results and focus on the quick answer from the neural network. Only when necessary will they go to the site to get more detailed information on the search query.



Transitions to sites via short answers will be reduced
Short answers can negatively impact website traffic. Possible reasons include:

Users will not wait to receive an answer. The neural network needs 3-4 seconds more time to generate an answer than other search results usually take to load. Probably, part of the audience will not wait for a quick answer and will immediately go to the usual search results.
Conservative audience. Some users are focused on familiar and intuitive functionality. Such people most often use what has been tried and tested for a long time and are wary of innovations. It is likely that visitors will intentionally scroll through the quick answers block, not understanding why they are needed, and go to site snippets in organic search results.
People will be limited to the answer from the neural network. If the neural network can in the future most fully and specifically answer user requests, a person will not need to make unnecessary clicks and go to sites.
The YandexGPT-based quick answers feature is still in development and has not been fully studied. It is difficult to say how it will affect the number of transitions to sites. We assume that the number of transitions from the quick answers section may potentially increase, and from the usual search results - decrease slightly.

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