What Is B2G Marketing and How Does It Work?

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B2G marketing, also known as business-to-government marketing, refers to the strategies and tactics used to promote products or services from businesses to government entities.



Knowing your audience is one of the most crucial elements of digital marketing. A given marketing strategy could look many different ways depending on whom it’s targeting.

You could be trying to reach consumers, businesses, or even fantuan database organizations. That last item on the list is the one you’ve probably heard the least about.

But if you have products or services you could offer the government, you’ll want to look into it.


Of course, to sell to the government, you first need to optimize your business-to-government (B2G) marketing.

What is B2G marketing, though, and what goes into it? We’ll discuss government marketing in more detail below, so read on for more information. Then subscribe to Revenue Weekly — our email newsletter — to get more digital marketing info sent right to your inbox!


What is B2G marketing?
Business-to-government (B2G) marketing — also called public sector marketing — is marketing aimed at government organizations.

You’re probably familiar with business-to-consumer (B2C) and business-to-business (B2B) marketing.


B2G marketing isn’t as well-known, but it can be just as important if you sell something a government entity could use.

B2G marketing can be done in-house, but it’s commonly done through a partnership with a professional B2G marketing agency.