How to distribute the budget within a media split?

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Budget allocation depends on the specific advertising campaign and its goals. Your brand does not necessarily need to be on every channel, especially if the advertising budget is small. Also, not all channels make sense for all brands.

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To determine how much to spend el salvador telegram number database on which channels:

Set a clear goal for each channel. For example, social media is branding or additional sales (depending on the type of business), and newsletters are customer retention.
Allocate a portion of your budget for remarketing purposes. Google Ads and Meta Ads are most commonly used for this.
Analyze your competitors. First, pay attention to the channels where they actively advertise. Second, there are probably untapped channels where your business can stand out and attract as many customers as possible.