5. Create a consistent publishing schedule

[fomayof928@mowline]

Rarely do channels grow when they post at random.

Feeding the YouTube algorithm means sticking to a denmark b2b leads consistent content calendar. This doesn’t mean sacrificing quality for quantity with your content. YouTube specifically recommends creating Shorts because of their lower time commitment and potential for scale.

For example, you might find a balance posting one “long” video alongside three Shorts weekly. What matters most is sticking to a social media content calendar that’s reasonable long-term.

While there’s a link between YouTube engagement and timing, much data is anecdotal. YouTube Studio actually provides a breakdown of when your specific viewing audience is more active on the app. This can help provide context to the best time to post based on your channel.

graphic representing YouTube audience activity in YouTube Studio's analytics
6. Hook viewers with creative thumbnails
Food for thought: 90% of the top-performing videos on YouTube have custom thumbnails.

Creating an “optimal” thumbnail depends largely on your content and audience. That said, there are best practices that are likewise recommended by YouTube themselves:

Make use of colors to catch viewers’ eyes (“dynamic colors” in Google’s words)
Use clear text that’s easy to read across multiple devices
Feature actual people in your thumbnails to make an emotional connection with viewers
YouTube thumbnail examples
Think of your thumbnail as part of your video’s hook. Random screengrabs are rarely going to excite viewers, especially people who’ve never seen you before.