Contextual advertising

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Increasing sales in dentistry_contextual advertising

Contextual advertising is advertising on the Internet, placed in the context of the user's interests. For example, if a person searched for information about Astra implants, he will be shown advertising of dental clinics that offer them.

Contextual advertising has certain usa mobile phone numbers database advantages:

It is paid based on the number of clicks (CPC).

This type of advertising is measurable, so there is no problem in collecting statistics, and it is easy to improve efficiency.

It is possible to set up display only for the target audience.

Retargeting is a secret weapon of contextual advertising. If a person has visited your resource once, he will encounter your advertising until he makes an appointment with your dentists.

If you can’t allocate enough funds for a full-fledged advertising campaign (when several types of advertising are used), or you can’t afford it at all, then contextual advertising is the ideal option for you.

The minimum amount of expenses for such advertising is 300 rubles. And it allows you to cover a very wide audience. In addition, it is possible to influence the cost per click.

Those who are not particularly knowledgeable about contextual advertising may think that there is nothing complicated here: you need to select the right keywords, set the “right rates”, develop a strategy and create selling content. But it is not that simple. It is like self-medication – it can lead to undesirable results (“twisting” of advertising budgets and lack of clients).

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What allows you to set up contextual advertising correctly:

Correct selection of selling keywords with synonyms and incorrect spellings.

Using the operators "", !, +.

Minus at the level of campaigns, ads and key phrases.

Cross-track backing track.

Minus sites with low efficiency.

Thoughtful campaign structure.

Correct distribution of keywords in campaigns.

Separation into search and YAN (for Yandex.Direct).

Correct setting of "fine" settings.

Correct selection and configuration of landing pages.

Using business cards.

Correct use of additional links.

Following certain rules when writing headings and texts.

Using robots to manage bets.

Applying the right strategies.

Applying correct time targeting.

These points are half of the whole work, and the second part consists of constant improvement of advertising indicators and, first of all, CPL (and not CTR, as newbies think).