This can be done through direct

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communication with customers, analysis of their reviews, social networks and other sources. The more accurately the problem is defined, the better the strategy will solve this problem.
Creating Viral Content Viral content is not just advertising, it is unique ideas that generate conversations and a wide response. Use emotional and creative messages, unconventional ideas, memes or unexpected turns of events that your potential customers will talk about. Example: Dollar Shave Club created a viral video with humor, which allowed them to become famous and grow quickly.
Leveraging Word of Mouth One of the most important aspects of guerrilla marketing is the trust that is created through referrals. Aim to create conditions for your customers to share your brand. ecuador whatsapp number data Example: creating a "refer a friend" program where an existing customer receives bonuses for referring new ones.
Promotions with elements of surprise Creative promotions such as unexpected discounts or exclusive offers can quickly increase interest. Example: Red Bull launched a massive promotion "Red Bull Gives You Wings" by organizing unusual events that attracted the attention of a wide audience.
Examples (cases, real scenarios)
Case Study 1: Blendtec A blender company became famous for its "Will It Blend?" campaign, in which the company's founder demonstrated how his blenders could blend even the most unusual items (such as phones, mice, and other gadgets). This attracted the attention of millions of people and created mass brand awareness.
Case Study 2: ALS Ice Bucket Challenge The ALS Ice Bucket Challenge, which went viral, brought attention to the Amyotrophic Lateral Sclerosis