A properly formed base:

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Create detailed search filters. If you don't know where to get an email, define not only positions, but also areas of responsibility.
Use open source data. For example, conferences, public webinars, or industry event attendee lists can be a source of quality contacts.
Automate data processing. Services like Zapier help you integrate your contact search process with your CRM system.
Thanks to a precise approach to segmentation and verification, the SalesAR team achieved the following results:

Creating a database of over 18,000 valid contacts. This provided a broad uk email list audience for email newsletters that met the ICP.
The email deliverability rate is 98%. A high deliverability rate ensures that most emails end up in inboxes and not in spam.
Minimum invalid addresses. This reduced the bounce rate, which positively affected the reputation of the email domain.
A thorough approach to finding and verifying contacts is the key to a successful cold email campaign. Without a quality contact base, even if you write the best email in English, it will not bring the expected results.


Increases the chances of getting a response.
Reduces the price to order marketing.
Protects your reputation as a sender.
By investing time in segmentation and verification, you create the foundation for a successful email campaign.