Irrelevant popup content

[subornaakter20]

For example, a user has added an item to the cart, there is a little time left before the purchase is completed, and for some reason he closes the tab... At the same time, a pop-up window appears offering an e-book. Do you think this is the right decision?

Another example: A person reads your blog, but does not buy anything. Do you think you can offer him a discount on the product?

The same offer will not be equally effective for users at different stages of the purchase process. Those who are in the process of choosing, adding a product to the cart, will benefit from a henan mobile phone numbers database discount or free shipping. And those who are on your page for the first time can be offered a trial version of the product.

It is worth remembering that the content of pop-up windows should correspond to the content of the page. For example, in a women's clothing catalog, you should not allow pop-up windows with tie ads to appear.

Request for a large amount of information
Depending on what you do, you'll need to know about your clients to do business with them. People are usually more willing to fill out forms if there aren't many of them.

However, if a person provides additional information (gender, age, name, address, etc.), then the personalization of offers will be deeper.

When creating a one-step popup, it is best to only ask for an email.

If the window is multi-step, you can request other data. If visitors are interested in the first pop-up window, they are usually ready to provide more detailed information about themselves in the second pop-up window. However, it should also contain no more than four fields.

No A/B testing done
Marketing professionals know that effective A/B testing can increase profits with existing traffic.

Before split testing you need to:

identify which triggers have the greatest impact on users;

measure the point A value before installing point B;

check everything yourself, without trusting general statistics;

increase the number of visits required for testing (at least 1500 for each window);

identify the indicators that need to be measured.

There should be several tests. By comparing the design of pop-up windows, identify the most effective ones. Even small changes can double the conversion.

Unoriginal popup text
A businessman must be original to stand out from his competitors. Then he is guaranteed success.

If your strategy is to copy others, you will not be able to come out on top. Users will visit your site last. You must show your audience that you are the leader. Consider this when creating pop-ups.

If you have excluded the influence of the above reasons, then you need to dig deeper - conduct a site audit. And for this, it is better to contact professionals.

Specialists will quickly conduct a full analysis of errors in internal and external optimization of the resource, and also provide specific recommendations for increasing traffic and sales from your site.