Attribution analysis can reveal complex customer behavior

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There are six different attribution models to measure the contribution of each marketing channel, and different analysis methods are recommended depending on the company and timing.

The six models include the "last-click model," which believes that only the last media or advertisement that a user came into contact with contributes to the results, and the "first-click model," which believes that the first media or advertisement that a user clicked on contributes to the results.

Attribution analysis allows you to clarify the contribution of band database each marketing channel using a model that suits your company, making it easier to implement effective measures.

Deepen customer understanding and develop personalized marketing strategies
Attribution analysis allows you to develop personalized marketing measures. Attribution analysis analyzes user behavior on a website, allowing you to understand customer needs in detail.

Therefore, you can use the data obtained from the analysis to develop marketing strategies that suit your company's targets. Attribution can be said to be an essential tool for companies to make data-based decisions and achieve sustainable growth.

Six types of attribution models
Six types of attribution models
An attribution model is a rule that determines how credit for a sale or conversion is allocated to the touchpoints on the conversion path.

There are six main models used in attribution. Here we will introduce the six attribution models in detail.

Last Click
First Click
Linear
Attenuation
Contact Base
Data-Driven
The contribution of each ad will vary depending on the model you use, so use the model that suits your company and timing.