Integrate social insights with your CRM data

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Integrate your social media market research with customer data from your CRM tool to better understand your B2B customers and improve the customer journey for smoother partnerships. For example, use Sprout's powerful Salesforce integration to leverage your social data to tailor sales and marketing campaigns to your customers for faster decision-making.

Screenshot of Sprout Social in the Salesforce Service Cloud france b2b leads console
Likewise, Sprout’s Tableau Business Intelligence (BI) connector enables you to aggregate insights from multiple systems to obtain important metrics at each stage of the customer journey. Track brand mentions and competitive share of voice, and map conversion rates to your sales data.

Stay focused, relevant and informed with B2B market research
Knowledge is currency. When it’s timely and targeted, it’s the basis for smart decisions.

Your social data is more than just information, it's a catalyst for innovation that can help your business reach new heights. So tap into this powerful treasure trove of market wisdom to fuel continued growth and alleviate growing pains.

Use precision, social, and AI-driven intelligence to double down on customer centricity and help your brand exceed market expectations. You'll help your team identify timely opportunities and build stronger partnerships across the organization through crafted insights.

Download the guide to turn your B2B social data into revenue drivers and realize your vision.


Public speaking skills are career accelerators, especially in the world of social media marketing. According to the 2023 Sprout Social Index™, more than half (61%) of marketers believe the most effective way to share social metrics with executive leadership is through live presentations or meetings. Whether you’re on Zoom or in a conference room, if you want to be successful, you have to let your data speak for itself.