How to find a Facebook influencer for your brand?

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Any successful influencer marketing campaign on Instagram, Facebook, or any other social media platform starts with a search for influencers who can uniquely meet your brand’s needs – your top social media influencers .

Here I also share 5 practical steps to help you find the perfect person for your team.

Step 1: Get your search off to a good start
Start with the basics: manual search.
You can do your influencer research directly on the Facebook platform. Simply type keywords related to your industry into the search bar and check out Facebook group pages, but leave individual accounts for later.

This type of search will help you find influential thematic groups that disseminate information on the web.

Note: Another option is to look for Facebook influencers on unique chief vice president marketing officer email list marketing platforms that contain lists of important people on social media.

Have you tried these tricks?

Then it is time to move on to the next point that offers detailed search results.

Automate the process with social listening tools.
With a social listening tool like Awario , you can gather an entire Facebook base of influencers ranging from micro to macro.

But first things first, how do you find the right tool to generate your list of social media influencers?

There are numerous options on the market today, many of which offer a competitive option for your business. So, what should you consider when choosing to avoid wasting your budget?

Free trials: Genuine products won't be afraid to let you try out their tools, at least partially, to see what they can do.

What data do the tools collect? Do they store brand mentions, hashtags, competitor mentions, trends, or something else? You need to know this before you buy and make sure it suits your needs.

Intelligence features: Does the tool you are using meet the required functionality? What parts do you need and which ones can you live without?

From there, see how much ROI (return on investment) you could achieve by incorporating these tools and how much it will be worth overall for your business.