4 Factors That Will Make Your Blog Actually Generate Leads

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shukla9966
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4 Factors That Will Make Your Blog Actually Generate Leads

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A recent survey conducted by Tracto in partnership with Scup and with over 900 marketing professionals showed that 83% of companies consider corporate blogs to be important or very important for their content strategy, behind only Facebook, with 94%. When asked about platforms that are being used in companies' digital strategy, 73% said they already use corporate blogs. Note: in 2013, the same survey showed that they were not considered. This data reinforces the evolution of the importance of blogs within a content marketing strategy, especially to support an Own Media strategy. However, for a blog to be truly relevant and bring results, it is necessary to pay attention to four fundamental factors, without which you run the risk of having a well-made blog with good content, but with no audience and no conversion:

Creating a blog without Inbound Marketing email list uk is a waste. Not only in terms of the use of tools, but mainly in the application of concepts.

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This way, you can transform your blog into a true lead attraction environment, since you will have the resources to better understand customer behavior and, in turn, greatly improve customer acquisition. To learn more about the methodology, learn about the 5 points that prepare your company for Inbound Marketing .



2. SEO and Online Media

Along with Inbound Marketing strategies, you can benefit from the powerful combination of SEO techniques and smart investment in Online Media. This will help you build your audience by segmenting and attracting your target audience. 3. Content based on your audience’s interests

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A study conducted by Adobe found that 57% of companies convert less than 1% of visitors to their sites. The main reason for this is content. Without editorial planning based on the needs and interests of your target audience, it becomes difficult to retain the attention of visitors on your blog. In other words, it is no use simply attracting them. You need to offer good conversion content to keep them interested.

Therefore, pay attention to the nuances of attractive content, which makes your audience come to your blog, and conversion content, which allows this visitor to receive content of additional value and, in turn, becomes interested in providing information to continue following and/or receiving content from your brand).


4. Good tools for analysis and operation

Without the right tools, your work won't work. To achieve this, it's essential that your blog operates on a platform that allows this integration. There are several tools on the market, each with its own characteristics and that may be more suitable for your type of business, challenge or size. Among them, we highlight the American Hubspot, one of the pioneers in the market and which has, among other advantages, integration with its own CRM.

In Brazil, we have Resultados Digitais, which meets the needs of small businesses very well. The tip here is: research, take advantage of and obtain the certifications that many offer, test and select the one that is most suitable for your challenge. By following these steps, your blog will certainly have a better chance of generating qualified leads.
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