An ambassador doesn't just advertise a brand

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Personal involvement: he integrates it into his life, making the product part of his daily activities. Historical context Evolution of the term The term "brand ambassador" entered the marketing lexicon in the early 2000s, when companies began to realize the importance of using famous personalities to strengthen their market position. However, the concept itself essentially existed in the 20th century, when celebrities and famous personalities were actively used to promote products, be they movie, music or sports stars.

Previously, brands preferred to use celebrities exclusively for commercials and photos. With the development of social networks, when celebrities became more accessible and open to list of albania whatsapp phone numbers communication with their fans, the role of ambassadors has expanded significantly. Today, ambassadors can be not only world stars, but also ordinary users whose opinions can influence a wide audience.

Changing the approach to use Over time, the approach to choosing brand ambassadors has changed. While previously the choice fell on famous personalities with millions of followers, today brands care not only about the quantity but also the quality of the audience. Companies have begun to prefer narrower but more loyal audiences, such as micro-influencers, who create a strong emotional connection with subscribers.