So Parallels, which is a good switch. We went from 3 million to 100 million of revenue with over a million customers in 100 countries and then Work Light, which is playing up, bought by IBM mobile number data which is great and then MongoDB, which is a pure rocket ship and pretty well known now worth over $30 billion. And then Ubersmith for the last seven years above built in led marketing teams from one to 40 people in seven countries. But I've also led business development and sales strategy and community and been in the kind of CEO or kind of pure general management role like I said since I joined. Well, since I joined Ubersmith and but still trying to stay as close to marketing as I can.
CAROLINE: Awesome. Well, thank you so much for joining today. I'm really, really excited to have this conversation with you. And so given your background and the different sizes of companies you've been at, I'm really interested to have your perspective on what companies need from marketing at different stages of their growth.
KURT: Sure. It's a great question, something I've lived through, and I imagine you've lived through with your clients and before the earliest stage. I think of it as a product and company positioning because you're really just building the initial product, which then you're hoping to get some adoption for and hopefully some kind of money or revenue for even if not right away, you need to build just a first website, a landing place for people to find your company and help you find kind of product market fit through them.
If you don't immediately have it, there's initial lead generation for your website and otherwise maybe it's some events and other strategies and tactics. And then you're really choosing your first marketing tools. Also, whether it's WordPress for your website or HubSpot or other tools you want to use to we manage the manage and enhance the websites and your initial lead Gen efforts and customer communication efforts importantly, through email and otherwise that's I think the earliest stage and every company is a little different. And every time is a little different. But later, you're building a team. You're getting more sophisticated about all the things I just mentioned.