How to switch from pay per impression to pay per click on Facebook Ads

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On Facebook Ads , one of the most widely used advertising platforms, it is essential to make the most of the configuration and customization options available. A common question that arises among advertisers is whether it is possible to change a campaign from pay-per-impression to pay-per-click .

In this article, we'll explore the answer to this question and provide you with the steps you need to take to make the transition. Find out how you can optimize your Facebook Ads campaigns by switching from pay-per-impression to pay-per-click and maximize the performance of your ads.

Switching from Pay Per Impression to Pay Per Click in Facebook Ads: Key Steps and Considerations
First of all, we want to answer the question of vk database it is possible to change a pay-per-impression campaign to pay-per-click on Facebook Ads, whether for a campaign that is running on Instagram or Facebook.

Well, the answer is yes, it is possible to change a campaign from pay-per-impression to pay-per-click in Facebook Ads . However, keep in mind that the availability of billing options may vary depending on your location and your ad account settings. Make sure you follow the correct steps to make the change :

1. Log in to your Facebook Ads account and go to the “Campaigns” tab.

2. Select the campaign you want to modify.

3. Click the “Edit Settings” button or the pencil next to the campaign name to access editing options.

4. Within the campaign settings, look for the “Optimization and delivery” or “Bid settings” section.

5. In this section, you should be able to select the type of bidding you want to use. This is where you can switch from pay per impression to pay per click.

6. If you don't see the pay-per-click option, there could be several reasons: your ad account may not have access to this option, the campaign may not be eligible for pay-per-click based on Facebook's criteria, or there may be specific restrictions in your location.

7. If you are unable to switch to pay-per-click directly from the campaign edit, you may need to create a new campaign and select the pay-per-click option from the start. If none of these options work, I suggest you contact Facebook Ads support for additional help. They will be able to provide you with assistance specific to your account and location.