In the article 10 Embarrassing Questions About A/B Testing,

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Conduct an A/B test . Testing a minimal version of the map will measure success criteria. During the test, 50% of users will be able to see the map, and the other half will be redirected to the old version of the site.


You shouldn't expect positive results right away. Often, when a complex product is first implemented, the experiment leads to a drop in metrics, as the service's performance decreases. Therefore, it is important that the new product does not interfere with those who do not need it. For example, it does not affect the page loading speed in the "Transport" section.


You will learn what it is, how to conduct it, and in which cases it is better to france customer email list choose a different method. Inside is a template for preparing an experiment.

The work does not end with the implementation of the product. Ahead is the analysis of the results.

6. Analyze the results
To understand whether the problem has been solved or the efforts were in vain, you need to analyze the results.