Website traffic, in its absolute form, is a number that tells you russian numbers how many people have visited your portal in a day, a week, a month. Obviously a higher number is a good sign, it means that the website is growing. But how? Sacrificing what? How does all this happen?
Google Analytics combined with Search Console allows you to achieve just that: a refined look at website traffic to help those involved in web performance understand what is happening , what to optimize and what, instead, to prune mercilessly. So, what and how to analyze?
User behavior
One of the fundamental aspects regarding the analysis of the visits received: do not stop only at the pure and simple counting of the clicks received, which could become an exercise in useless narcissism . This is why it becomes important to evaluate the quality of the visits.
traffic analysis with google analytics
You don't need to receive visits that immediately abandon the site . Through the use of Google Analytics you can start to think about the time spent, the number of pages visited on average, bounce rate - bounce frequency, interactions with the elements present on the page (buttons, videos, sliders, etc.), how many people abandon the domain after visiting a single page - and other metrics that can help you understand if there are usability problems.