In previous articles we have talked about the importance of content generation , content marketing and brand content , but it has been a long time since we delved into what the optimal distribution channels are so that the message reaches our target audience through the appropriate channel.
That is why we want to dedicate a space on the blog to present some theories and examples that will allow you to better understand what we mean when we talk about digital content distribution.
Let's start by defining that the most important thing in a kuwait number in whatsapp digital strategy is the content , but its distribution depends on some key factors that allow us to differentiate the use of one channel from another and understand which one is most useful for getting our brand message across.
When we talk about content distribution, we are talking about the medium we will use to ensure that content effectively reaches our users.
Technology opened the door to an infinite number of channels
Technology has not only opened the doors to dozens of new channels, but also to the immediacy with which digital content is consumed and the multiple platforms we have at our disposal to ensure our message reaches its destination. This is why the role played by the different communication channels is essential to having a wide range of possibilities and moments of contact with our users.
If the content is good and well distributed, it will surely be successful content in terms of reach and affinity.
What is content distribution?
If I mention Achilles, the famous demi-god from Greek mythology who defeated Hector and took walled Troy, you will surely think of Brad Pitt, I understand; Brad was very good in that film. But what if I tell you that Achilles and distribution have something in common; would you believe me?
Achilles was 99% immortal because he was dipped, by his mother, a goddess, in the blood of a dragon. The problem was that when she dipped him, she held him by the heel, and that small area of his body, which had no contact with the blood, was left vulnerable and ended up being the cause of his death.
The old marketing heroes say , and it's usually good to listen to them, that distribution is the Achilles heel of great enterprises. No matter how powerful you are, distribution will leave you vulnerable.
First definition, a surviving old-school teaching: distribution is the weak point of your business.
From the perspective of channels, I will tell you the second definition, also born before the Internet: Distribution is one of the stages of the production cycle , said cycle can be stated in three phases in its most basic form, Design - Production - Distribution. It shows that it is the stage that has a natural link with marketing.
The third is: it is the phase that connects your product with the customer . It doesn't matter if your product is the best in the world, if it is not on the supermarket shelf or on the website, it simply does not exist.
The fourth, contemporary and born in content marketing : is the art of getting your content to your person through the right channel at the right time.