How to improve SEO positioning in 2023?

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How to improve SEO? What are the most current techniques to improve positioning in Google? If you read this post you will find out.

SEO or the existence or non-existence of your digital project . Having a good position on Google, being popular and relevant or going unnoticed. These are the differences.

Search engine positioning is a living technique that evolves and we must continually look for ways to improve SEO, day by day.

And to improve SEO positioning in 2023, what do you student database to take into account?

How to improve SEO through user experience?
At the heart of all SEO techniques is the user experience . The focus should not be on creating content to please Google, but on the Internet user, who accesses a particular website in search of a satisfactory answer .

The quality of the page , above all. That the user finds what he needs in the shortest time possible.

This is a user requirement and Google knows it. That is why it has adapted its algorithms so that the page that best answers the question appears in the first search results.

Other issues to consider to improve Google ranking:
1. The importance of voice searches:
To improve SEO positioning in 2023, voice searches will have to be taken into account.

Assistants are now the order of the day. Google Home, Alexa … are penetrating all homes.

Forecasts indicate that the number of voice assistants will reach 8.4 billion by 2024, compared to 4.2 billion at the end of 2020. Their importance should not be underestimated.

When you search on a computer or mobile device, you tend to be more concise. When you search through a voice assistant, the instructions are much longer.

The way we search on Google will change . How will this affect SEO? We will have to use natural language even more and pay much more attention to long-tail keywords , which are also easier to rank for as they have less competition and generate traffic, although at a lower volume.

Google's algorithms are already moving in this direction.

2. How to improve SEO with loading speed?
To improve SEO positioning in 2023, loading speed will become increasingly important.

Google will reward those sites that have a loading speed of 2.5 seconds or less . The user does not wait. If the information they are looking for does not appear in that time, they will look for your competition, that's for sure.

A tool like Page Speed ​​Insight will have to be your permanent travel companion.

Check your loading speed now and if you are going to start a project, study carefully which CMS you are going to choose. Loading speed is essential if you have ever wondered how to improve SEO in 2023.

3. Mobile optimization
If your online project is not adapted for mobile devices, you start to forget about being able to reach your users or potential customers.

It is not a new technique, but Google insists on telling us that the number of searches on mobile devices far exceeds those on desktop computers.

And all developers need to be aware of this and design their pages with this reality in mind.

Mobile optimization is very important for online stores. It is the difference between a sale or being forgotten.

SEO audit, a good way to start
Are you immersed in an online project and not getting the results you expected ?

We recommend that you submit your online project to an SEO audit and that this audit be carried out by a specialized marketing agency .

They will tell you what is wrong with your project.