Let's say that some trick worked, you dial the decision maker. It is extremely important to do everything correctly so that they trust you, find the offer interesting, which will make the cold relationship warm.
The algorithm of actions will belize mobile phone numbers database help to maintain the correct direction in the first minutes of contact with the decision maker:
Greetings
Even if you have negotiating experience in cold sales, you need to check your voice again. "Hello" or "Good day" should sound weighty, calm, friendly and sincere.
By sticking to a certain algorithm, it will be easier to move in the right direction.
Performance
A very important element. State your name and the company you represent calmly and confidently. Use simple, concise phrases: "My name is... I am from the company...".
Cold Sales Operator
Source: shutterstock.com
The Hook of Clarity
The decision maker needs to understand the reason for your call. And there is more than one such "hook":
The hook "Interesting". Possible if a point of contact with your company is found. It is advisable to start the conversation by indicating it: "You talked about a possible meeting", "You left a request", etc.
The "Established Agreements" hook. You've already had telephone contact, and your efforts are marked by recorded agreements. In this winning situation for you, the conversation during a cold call should begin with an explanation of who is calling, what is the reason, and be sure to remind them of the agreement.
The hook "Call by recommendation". The opening phrase "You were recommended to me" should hook the decision maker: he is being called by a person who was advised to contact him as an expert. Take this into service in your contacts with the secretary. Most likely, it will have an effect.
The "Public Reason" Hook. Your efforts have been crowned with success, you have been given the decision maker's phone number, you hear his voice for the first time. Realizing that he has shown absolutely no interest in your company and products, the phrase "On your website, which I often visit, I saw..., so I am calling you to offer..." can become the hook of clarity.
Scenario of a conversation with a decision maker
-
- Posts: 585
- Joined: Mon Dec 23, 2024 3:51 am