4.- Take advantage of special occasions
Sell more in an e-commerce with Black Friday email marketing
Seasonal or holiday email campaigns can attract many new customers to your e-commerce. Just take a look at your 2019 Marketing Calendar and mark the dates you can get the most out of.
In fact, you should know that brands manage to sell more in an ecommerce with email marketing in months like November and December, since these months represent almost a quarter of total annual sales .
So, make sure you take advantage of these seasonal opportunities, as well as key dates when sales and offers are the order of the day. Also, something to keep in mind is that the best email marketing platforms provide templates for each season and time, so it will be easier for you to adapt.
5.- Don't forget about design in transactional emails
Transactional emails are key for e-commerce, as they achieve high engagement rates. In fact, they are higher compared to normal emails. Therefore, these emails are a must in your email strategy.
However, instead of including minimal information, you should take advantage of filipina whatsapp all the space to impact the consumer . Keep in mind that the opening rates for this type of email are high. Therefore, you have twice as many opportunities to sell more in an ecommerce with email marketing if you know how to optimize the pieces.
For example, you could personalize your transactional emails with a few elements:
Your brand logo to provide a perfect experience to consumers and position yourself in their top of mind.
Incorporate special offers from your e-commerce to encourage customers to make a new purchase.
And on the other hand, recommendations for complementary products that the client may need should never be lacking .
6.- Reward your customers for recommending you to their friends
Sell more in an ecommerce with email marketing share
One of the most powerful marketing channels is word of mouth. That's why it's so important to work with testimonials in an e-commerce, because they have twice the credibility that you can get as a brand.
Additionally, users will be much more receptive to the idea of buying something from your business if recommendations to do so come from friends, acquaintances, and even people who are in the same situation as you. Therefore, you should do everything in your power to take advantage of your current network of customers and attract new quality ones.
For example, you can offer a discount to current customers who get a friend to subscribe to your newsletter. This is ideal because it not only encourages you to get the word out, but also helps you sell more in an ecommerce with email marketing.
7.- Notify when items are out of stock
Sell more in an ecommerce with email marketing notification
If a popular product is out of stock, but you know you'll be getting more stock soon, don't remove the item from your website. Instead, allow customers to " subscribe " to updates about the product. This way, they'll know when the stock is replenished. All of this, as you can imagine, isn't possible without marketing automation.
This will keep your customers happy as they will know exactly when to buy their favourite products before anyone else. And it's a great opportunity to get them on your email list if you haven't already.
Once you have their address, you can use it to notify them of new arrivals and also to ask if they want to receive your newsletters.
8.- Automation to keep track of your customers
Sell more in an ecommerce with email marketing cart
Digital marketing is about achieving meaningful communications at scale. And the best way to achieve this is through automation.
Using email marketing automation will allow you to establish better relationships with customers. Keep in mind that they will receive the expected message with the most relevant content at the best time. Therefore, carrying out actions like those you will see below will help you sell more in an ecommerce with email marketing:
Abandoned cart emails.
Notifications to customers when an item goes on sale again.
Customer re-engagement.
Etc.
As you can see, adopting a strategy to automate emails is more than necessary to achieve more sales in an ecommerce with email marketing. For this reason, at MDirector we have created a tool with which you can create this type of mailings and make the most of your email marketing strategy .
Do you want to save time and still make money? Sign up now and start surprising your users with automated emails.