Be careful with URL parameters

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roseline371277
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Joined: Sun Dec 22, 2024 6:51 am

Be careful with URL parameters

Post by roseline371277 »

Put yourself in your users' shoes, probably the person browsing from their desktop or mobile and seeing a URL similar to this:



I think it's a site full of viruses, garbage, spam, etc. Also, you might agree with me that it doesn't look good aesthetically.

Therefore, the idea is that you can have URLs that are as clean whatsapp number australia as possible, easy to read and that remain in the memory of your users and search engines.

Parameters are information that is added to URLs for various reasons, such as providing information related to web analytics or modifying the content of a page.

[Tweet “Parameters in URLs can be a drawback for #SEO”]

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This problem is believed to be common on websites that are managed using a CMS. This not only complicates SEO tasks , but also affects the analysis of the pages or websites with Google Analytics, since it interprets them as if they were two different links.

So, to solve this problem and make them user-friendly, I recommend that you find a way to remove these types of parameters that make reading difficult for both search engines and your users.

Let me give you an example: You have probably found websites with links in which at the end of each one you can see something similar to this:



This type of link is usually generated by default, but you need to find a way to remove these  parameters while maintaining the technical functions of your pages or website.

[Tweet “#Google Webmaster helps remove parameters from URLs”]

You can use Google's Webmaster Tool to identify URLs that have harmful parameters or that do not provide value.

 

Eliminate Stop Words
Stop Words are those words that do not add any semantic value to the link you intend to build. For example, analyze the following URL



As you can see, there are many prepositions and words that do not add valuable information for the user. Therefore, the correct thing to do is to eliminate them, since they also prevent giving the appropriate value to those that do contribute with information of interest so that it is easier for search engines to find you.

Add the keywords you want to index with
On several occasions I have mentioned the importance of choosing and using the appropriate keywords to position your site in search engines.

Fortunately, nowadays, content management systems, such as WordPress, allow you to add keywords to URLs, which makes your job easier.

One of the many advantages of including Keywords in links is that you tell the user what the content is about, saving them the trouble of going to your pages to check and leaving if they don't find what they are looking for.
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