With a CRM for restaurants , you can set the stage for a dual benefit. Automate the levels of your loyalty program, for example, setting up gold membership status for anyone who makes ten saudi arabia mobile number owner name reservations. Automation like this eliminates many of the time-consuming tasks in your customer service and retention activities and ensures that you don’t make any mistakes when your guests arrive.
Then it’s time to set up your rewards system. Focus on the obvious, like a free dessert. Then comes a birthday gift – a great extra detail about a meal in exchange for more insight into your audience demographics.
A loyalty program is one of the best CRM strategies for restaurants because it makes repeat business much more likely . With incremental rewards, you can encourage customers to return and reduce the assumptions that are so ingrained in the restaurant business.
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Launch personalized marketing campaigns
Your CRM isn’t just for storing your customers’ records. It’s the foundation of all your marketing efforts, whether you’re targeting specific groups or your entire customer database.
Emails, newsletters, and social media posts are some of the most common (and easiest) ways to communicate with your contacts when they’re not on site. With the information you collect in your restaurant CRM , you can create personalized emails that announce new menu items, company announcements, and special offers.
Just as you can segment your contact list to examine demographics, you can also create lists to target with different emails. For example, if you want to announce a new restaurant opening in a certain city, why not run a social media hashtag contest among those who live within 50 miles? In addition to creating hype, you’ll get user-generated content that builds trust with your target audience.