Tutorial to build the best lead generation process

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If you're reading this, you already know how important it is to have a lead generation process for B2B businesses.

Since customer lifetime value is much higher in B2B than in B2C, a process is necessary to generate more leads.

However, that's where it starts to get complicated, and not fun.

What is a lead generation process? Why do you need to build one properly? And, most importantly, how do you do it?

In this post, we are going to give you a step-by-step tutorial on how to build your vp risk email lists lead generation process.

We will also give you free advice from our own experience on how to generate more leads.

What is a lead generation process?
If you know what lead generation is, you probably have some ideas of what the process entails. But let's go over it anyway.

Basically, a lead generation process is a system composed of different stages designed to identify, qualify and convert B2B prospects.

stats and metrics
Identify your leads
In a first stage you have identified your buyer personas and selected your marketing channel.

The goal now is to find new people who might buy your product or service. Once you have found them, you are said to have identified them.

Qualify your leads
All of the leads you've identified may fit your buyer personas. That doesn't necessarily mean they want to buy your product.

That's why grading is important for your process

With lead scoring, you can accurately tell how “hot” or interested your lead is.

Convert your leads
This is the last stage of a lead generation process: converting leads into customers.

This stage is usually handled by Sales while the previous two are handled by lead marketing .


Lead generation strategies have become increasingly difficult to implement. This is because there are more and more digital channels.

Historically, one message was produced for a group of people.

Now, there are as many messages as leads… Which means you’ll need to create increasingly personalized messages!

But we will see that later in this post.

If you are in a hurry, a quick solution would be to use a sales automation tool like LaGrowthMachine.

Our solution allows you to send your sales messages to all channels, with a very high degree of personalization.

Get 3.5 times more leads!

Do you want to improve the efficiency of your sales department?

TheGrowthMachine allows you to generate an average of 3.5 times more leads, saving you an incredible amount of time in all your processes. By signing up today, you'll get a 14-day free trial to test our tool!