Everything you always wanted to know about a CRM

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Customer relations have undergone profound changes over the past ten years. CRM has been completely reinvented and has become the lifeblood of companies.

But what is CRM? What can it do for your business? And more importantly, how do you build your strategy around CRM software?

In this blog post, we'll discuss everything you need to know about CRM and how it can help you increase your sales revenue.

Let's get started!

What is a CRM?
crm infographic
CRM is an acronym for “ Customer Relationship Management . ”

This term designates the process of managing a company's interactions accounting directors email list with its current customers and leads.

Today, it is a generic term used to define various software solutions that automate and streamline this process.

The software helps businesses manage their customer data, track interactions with customers, and improve relationships.

But that's not all.

Thanks to technological advances and recent integrations offered by CRM software in Email Marketing or another channel, you can optimize your lead generation as well as your email marketing thanks to CRM.

CRM software has thus become an important asset for businesses. It allows them to centralize all information related to their customers and prospects in one place.

This way, you can have a 360-degree view of your customer base and offer them a personalized experience in every interaction.

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That said, there are different categories for customer relationships:

B2B (Business To Business): For companies that sell their products or services to other companies.
B2C (Business To Consumer): They sell their products or services directly to consumers.
C2C (Consumer To Consumer): Those that allow customers to interact with each other, such as online markets.
Multichannel : Companies that interact with their customers through multiple channels (website, physical store, social networks, etc.). It provides a centralized way to manage the different sales channels .
Each category has its own specificities, but they all share the same goal: helping companies better understand and serve their customers.