A newsletter -based campaign is one of the most classic online marketing techniques. Since its inception, it has produced good results for companies and it is no secret that it is a perfect mechanism for providing personalized information.
The culture of checking email daily, several times a day, is almost an innate habit. A study conducted by Adobe last year revealed that the average user can spend 7.4 hours a week checking their email .
Of those 7.4 hours per week, 3 are spent checking personal emails and the rest are spent checking work-related emails. In any case, companies have every opportunity to win over potential customers if they know how to create newsletters properly.
Adobe based its survey on the responses of 1,000 people. Some said that less than 25% of emails are actually of any interest. This is a common drawback of newsletters, but can be solved by applying good techniques.
Despite the problems that can occur in the communication path between brand and user, sending Newsletters to users frequently can mean many benefits for the companies that use it and this is exactly what I will talk to you about today: reasons to include it in a marketing strategy.
What is a Newsletter?
It is a newsletter, which is usually sent to a list of subscribers to offer various types of information . A Newsletter can be sent according to a previously established periodicity, such as: weekly, monthly, every other day or daily.
According to Mailify, one of the most used platforms for sending mass emails , a newsletter is defined as:
“a kind of “digital letter” that the sender sends by email to people vietnam telegram who have given their consent to receive email messages. Newsletters can be informative, advertising or commercial in nature.”
In this sense, to schedule the sending of newsletters , it is not necessary to pre-establish a strategy. In fact, we could talk about Newsletter when it comes to sending specific information, which does not necessarily have to do with sales or promotion of new content.
[Tweet “Unlike Email Marketing, Newsletter does not require a plan for its execution”].
Unlike email marketing , this does not require a format or a plan for its execution , of course it hides a clear intention: direct communication with the user, but it is not necessarily necessary to set objectives.
To simplify matters, the Newsletter can be part of an email marketing strategy .
Likewise, we must establish the difference between a Newsletter and mailing, since the latter is intended to advertise. The content is made to promote products or services.
Using email is one of the preferred means for users to find out about brands, as reflected by Adobe in its study. So, based on this, it is necessary to explain some of the reasons that should encourage you to use it:
1. Launching new products and services
What better way to sell a product than to offer it to users who have shown interest in your brand? When a user gives you their email, they are giving you the power to approach them in any way you wish.