But, to be honest with ourselves, retaining everything we learn in our memory is simply impossible.
That is why man, ever since we have historical memory, has been responsible for compiling everything he has learned in manuscripts, books and today on the Internet, in order not only to make it easier for future generations to learn what has already been established, but also to remember such information whenever a review or reiteration of data is required.
Getting down to business, marketing knowledge is not far italy number for whatsapp behind in the way it secures the information it builds. There are books dedicated to the subject, forums, events and blogs like this one in which we take care of leaving a legacy of the concepts, methods, strategies and general knowledge of marketing .
And just as we are passionate about marketing, we always want to gain more and more knowledge of this world of business and communication. But, it happens that there is so much to know, that we begin to forget the basics. Especially, because every day new concepts, new tactics and new methods emerge.
Luckily for you and me, I created this glossary of 21 content marketing terms so we can go looking for more information and be sure we have a precise place to return to, to check the meanings of the most common terms.
I also recommend that you check out our Digital Marketing Dictionary to learn more than 100 definitions of terms used by Marketing professionals today
1. Content marketing
Of course! How can we not start with the general term that encompasses the rest. After all, it is the most important one and it is the one that brings together this glossary.
Today, millions of people access the Internet in search of information, education and entertainment.
Have you ever wondered what you could do to get these people to go online and look for you?
Content marketing is what makes this possible. How? Through the creation, publication and promotion of interesting content that provides solutions to questions and problems, as well as advice and tools.
With this form of marketing, advertisers become experts on a specific business topic, and people turn to them whenever they have questions or want to learn about something new.