Individual in-depth interviews (IDI) - consist of a conversation between the moderator and the subject, and consist of open-ended questions.
Participant observation - Observation of people in a natural setting. The researcher interacts oman phone number with those being observed and actively participates in a variety of situations.
Diada - interview conducted simultaneously with two people.
Home Visits - an in-depth interview conducted at the consumer's home, including a demonstration of how the consumer uses the product on a daily basis.
Specialized ethnographic research - observation combined with interview, conducted by an ethnographer.
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Bartosz Gorczynski