Often this would require CSV

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extracts from different systems to be combined and migrated into a new CRM. Gridoc became the trusted partner.” Ravel Lindeman + Leadfeeder Ravel installed Leadfeeder to help him identify companies that visit their website, like other corporate companies, that were not converting so he could follow up directly. Note: Try Leadfeeder free for 14-days. This was a bit of a light bulb moment for Ravel: “I realized there was a real need and opportunity from larger enterprise customers and was able to see which companies were visiting my website, what pages they were on, and clear buyer intent when they went on to the pricing page!” This was confirmed by Leadfeeder which regularly showed him over 1000 companies visiting his site and allowed him to segment based on the largest companies such as Oracle.


com, amongst others. Leadfeeder all leads view At this stage, Ravel uk b2b email database found himself in a challenging position. He needed to build enterprise features with the difficulty of then finding the time to accurately prospect and manage sales. What a double-edged sword, right? Even with additional sales resources, Ravel and his 2 person sales team were spending (on average) 6-10 hours each just on prospecting to website visitors; meaning manually identifying the ideal buyers at a company (based on their job title), then messaging them on Linkedin or email.




For any sales rep who wears multiple hats, finding time for manual prospecting, amongst all the other demos, information requests, and reporting needs of the business, it's inevitable that some leads fall between the cracks. For Ravel himself, there were repercussions. He was getting diverted from the core product, specifically, the enterprise features his customers wanted and were critical for growth. He needed a way to automate this initial sales outreach to corporate customers to efficiently qualify interested prospects and spend more time on valuable sales calls or focusing on building out features.