Website or blog visits (5 points). Many potential customers may click on your blog or website, especially due to an efficient marketing strategy. However, not all of them will maintain that interest or leave their details behind. Therefore, just one visit or one viewing can add up to around 5 points.
Naturally, there are many more actions a potential customer could be taking in the sales funnel. This mainly depends on how your marketing team has created said sales funnel and what they expect a potential customer to do while they are there. It could be opening an email, responding to a call to action, or leaving their details.
Once you have assigned a point for each action, you can canada phone number tracking the lead's actions through dedicated software. You can now easily add up the points for each action. The last step is to organize the leads based on the number of points they have received for their actions.
Marketing automation. Computer with a website building robot hands. Vector flat illustration
The process described above may seem simple at first. However, you should also consider that your business might be receiving a large number of customers and potential customers.
This is when tracking them using software and understanding their journey through the marketing funnel can become much more complicated. In fact, you will need to count the actions of each lead! Of course, this is not possible, efficient or convenient when done manually. However, it is possible to use automated marketing systems to increase the accuracy and reliability of the results.
First, your marketing team will start by creating and setting up a model that can accurately score each lead. This is important as each model will be created specifically for a particular brand or business.
This human element that the marketing team adds to the lead scoring system is crucial. In fact, it allows you to better understand a potential customer’s journey and reactions.
However, your leads will grow and be ready to grow. This is when automation becomes crucial. Marketing automation You will be able to track every action taken by each lead, no matter how many you receive. This automated process allows you to have better control over the score each lead will receive.
Additionally, you can gain better control over the lead journey. As soon as they reach a predetermined score, the automated system will identify them and pass them on to the sales team . This way, these particular leads will go through a customer journey created specifically for them.