4. Analyze your competition based on Google Shopping keyword rankings

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arafatenzo
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Joined: Sun Dec 22, 2024 7:11 am

4. Analyze your competition based on Google Shopping keyword rankings

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Another way to find your competitors in paid search is with the PLA Search Competitor report . PLA stands for Product Listings Ads, and this report will show you which sites are competing most with your site in Google Shopping results.

Make sure you are in PLA Research when list of phone numbers in india you query the domain and select the Competitor tab.


online competition analysis for google shopping
To learn more about how to use our PLA reports to improve your Google Shopping campaigns, check out our user guide .

You can also compare PLA keyword profiles and find gaps in your competitors' Google Shopping strategies by using the Keyword Gap tool and adding the PLA Keywords filter.

5. Analysis of competitors based on keywords and target locations
If you don’t have any rankings to analyze yet but you do have a list of target keywords, you can find out who your main competitors will be for those keywords by setting up a Position Tracking campaign.

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Create a project for your domain

Go to Position Tracking and start a new campaign

Add your target keywords and location of interest to launch the tool. For setup information, read Position Tracking Setup .

Switch to the Competitor Research tab and monitor the domains that appear in the report over time. These are currently the websites with the highest visibility for your target keyword list in the selected location.
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