Nowadays, there are solutions to automate and integrate almost everything: CRM, mailing, stock...
So there is no excuse, always keep an eye on these processes.
For the moment, and although it has lost some points, according to the Flat101 study, SEO is still
king.
In fact, organic traffic is the main channel for attracting leads, reaching a maximum of 85%.
Recognized brands with a good SEO strategy are able to generate this volume.
Common e-commerce mistakes - Traffic distribution
So it is clear that this is one of the indian email database channels that we need to take the most care of.
Because?
Higher quality traffic.
Lower cost traffic.
Traffic with a higher conversion rate.
That is, the user is more committed to the search and, therefore, to the purchase.
From my point of view, the study of keywords for your e-commerce is part of the digital marketing plan, but I think it deserves a separate mention in this post, given its importance.
Above all, because it is one of the channels where the most mistakes are made and which most harm online sales.
The first thing to do is a keyword study.
Remember, though, that Google is becoming increasingly smarter and more semantic, so it defines and divides keywords well based on their search intent.
I recommend you read this article to learn more about this topic.
1.- It is essential to have a blog
This is first things first.
Google likes fresh, quality and dynamic content and that is something that is impossible to achieve on category or product pages.
In addition, it will always tend to position giants like Amazon or Zalando better than your e-commerce, so you need a versatile weapon with which to compete.With a blog you can do everything from product presentations to tutorials on how to use them, to answering your customers' questions.