Some factors that indicate that your Information Technology (IT) company may be interested in knowing the main advantages of working with an Inbound Marketing agency: (1) Do you want to attract the right customers to your company? (2) Become a reference in the IT sector by creating relevant content? (3) Make your Marketing more measurable and focused on results? If you answered “yes” to one or all of the questions, you may want to consider hiring an agency that uses an Inbound Marketing approach . If you are still a little skeptical about hiring a specialized agency, we will tell you the main advantages in this article! There are 6 and we will also highlight one as a bonus! Let’s go!
6 advantages of working with an Inbound Marketing agency
1. Access to a team of experts
2. Best value for money
3. Access to greater knowledge and resources
4. Agility, flexibility and scalability
5. Integration of practices into a tool
6. Better results
7. BONUS: The right ideas, for the right audience
6 advantages of working with an Inbound Marketing agency
1. Access to a team of experts
An Inbound Marketing agency has the know-how and the right tools to capture and nurture qualified leads . If your company hires, for example, a Marketing specialist, you will be limited to that person's skills. An agency brings together several professionals with different specializations who will create and implement strategies focused on the growth of your business.
2. Best value for money
The cost of maintaining an in-house team is high, due to the time, specialized resources, Inbound Marketing tools, need for physical space, etc. From this perspective, the cost saudi arabia companies email list of hiring an agency (the monthly fee) is lower and frees up the in-house team for more strategic issues. Content development, email marketing campaigns, social media management, website updates, metrics analysis and other activities relevant to your business are the responsibility of the agency.
3. Access to greater knowledge and resources
With an agency, your company has access to several marketing experts, as well as all the tools necessary to capture and nurture qualified leads and, thus, successfully implement your Inbound Marketing strategy. Your company only has to take advantage of all the resources and insights that are made available to it.
4. Agility, flexibility and scalability
By working with an agency, you are ready to respond to challenges that arise quickly, without having to rely on growing your team internally, which is a slow and not always accurate process. With the support of an agency, you can take advantage of the opportunities presented by Marketing without competing with internal projects, leaving your professionals focused on the essential issues of your business.
5. Integration of practices into a tool
By having all the features concentrated in a single tool, such as RD Station ( of which OUTMarketing is a Gold partner ), you can have a better vision of the strategy. If you already work with Digital Marketing internally, it is likely that many of your channels are not active and you are only focused on email Marketing, Facebook or sponsored links. This means that you do not have time, for example, to create consistent Content Marketing . The agency works the various channels – online or offline – in an integrated way and with a permanent focus on generating leads and business opportunities.
6. Better results
Marketing is evolving at a dizzying pace, and companies can find a clear competitive advantage in an Inbound Marketing agency. By having a team of specialists, the results generated will be better, because there is an entire strategy that is thought out, executed, monitored and optimized in a professional manner, with a focus on business growth. With an in-house team, there is a risk that certain factors will impede your expansion, such as a lack of qualified professionals, the high cost of maintaining such a multidisciplinary team, a lack of manpower for a specific launch, etc.