advantages and benefits of your product or service, as well as the problem you solve.
It gives you space to connect with your client through stories.
And we can't forget that it allows you to deal with objections in advance, show social proof and testimonials from satisfied past customers to build trust.
All this while you tell him to buy.
That's why if you want to sell something online on your website you have to have a page that converts your visitors and readers into customers.
How can you create a sales page that sells?
In other words, what elements are important and what is each one used for?
Let's start with the different elements you can use in your sales letter.
The text or copywriting
Content is the most important thing on a page focused on selling your product, the one you should give the most prominence to and the only one that absolutely has to be there.
It is with this text that you will be able to sell your product or service and with which you will show your potential client everything you can do for them.
That's why text is king on a page to sell your product or service.
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The video
Video is an interesting element for certain occasions.
For example, when you want to sell a software and you want to show your potential client how it works inside, a video is really powerful.
If the product or service you sell is very complex and difficult to explain in text, a video can provide clarity to your client and complement the copywriting.
You can also use it for customer testimonials.