Data privacy policies may affect our email marketing strategy in the following ways:
User-controlled features like Apple Mail's Privacy Protection make it appear as if an email has more opens than it actually has by pre-opening each sent email and “hiding” the true opens by appearing as taiwan cell phone number opened even when the email hasn't been opened.
Security bots can inflate click rates in email reports.
Faced with this, Account Engagement (Pardot) offers tools that can help us improve our email marketing campaigns through some changes.
Segmenting our audience
There are four basic segmentation categories you can consider:
Demographic (useful if you're in B2C): Based on individual attributes like geography, gender, education, or income.
Firmographic (useful if you're in B2B): Based on company attributes like industry, location, number of employees, or revenue.
Psychographic (which works for both B2B and B2C): based on values and aspirations.
Behavioral (as above, perfect for B2B and B2B): Based on user behavior, product usage, and purchasing decisions.
Check email marketing clients in sending reports
If we base the success of these campaigns on the open rate, Account Engagement offers the “Emails Client” reporting tool, which is located in one of the tabs of the sending reports and will allow us to get a breakdown of all users, including how many use Apple Mail Privacy Protection and/or Outlook:
Email Client Breakdown Chart
In this report, we can see how reliable the metrics we have obtained regarding our email marketing are. In this way, if we see that you have a high percentage of recipients who take advantage of Apple Mail's privacy, we will know that our opening rates are probably higher than they really are.