Person taking the Ampscript course
Structure of a Function in AMPscript:
The general structure of a function in AMPscript is as follows:
%%[FunctionName(Argument1, Argument2, … ) ]%%
Types of Functions in AMPscript:
1. Data Functions:
Lookup: Retrieves a value from a Data Extension.
RowCount: Returns the number of rows in a Data Extension.
Row: Returns a specific row from a Data Extension.
2. String Functions:
Concat: Concatenates text strings.
Example:SET @nombreCompleto telegram filipina Concat(@nombre, " ", @apellido)
ProperCase: Capitalizes the first letter of each word.
Example:SET @textoProper = ProperCase(@texto)
UpperCase: Converts text to uppercase.
Example:SET @textoMayusculas = UpperCase(@texto)
LowerCase: Converts text to lowercase.
Example:SET @textoMinusculas = LowerCase(@texto)
3. Math Functions:
Add: Add two numbers.
Example:SET @precioFinal = Add(@precio, @descuento)
Subtract: Subtract two numbers.
Example:SET @subtotal = Subtract(@total, @descuento)
Multiply: Multiply two numbers.
Example:SET @totalPagar = Multiply(@precioUnitario, @cantidad)
Divide: Divide two numbers.
Example:SET @promedio = Divide(@suma, @cantidad)
Mod: Calculates the remainder of the division of two numbers.
Example:SET @resto = Mod(@numero, 2)
Random: Generates a random number within a range.
Example:SET @numeroAleatorio = Random(1, 100)
Examples of Functions in AMPscript:
Below are examples of some specific features in AMPscript:
String Concatenation Example :
%%[
SET @name = «John»
SET @lastname = «Doe»
SET @fullname = Concat(@name, » «, @lastname)
]%%
Proper Case Conversion Example :
%%[
SET @text = «hello world»
SET @textProper = ProperCase(@text)
]%%
Mathematical Calculation Example :
%%[
SET @price = 100
SET @discount = 20
SET @finalPrice = Subtract(@price, @discount)
]%%
These are just basic examples and there are many other functions in AMPscript that you can explore to customize your marketing communications. Each function has its own syntax and usage options, so it is advisable to consult the official Salesforce Marketing Cloud documentation for specific details about each function and how to use it effectively.