Other resources you can consider include Google Trends, TikTok Creative Center, and Meta Ads Library
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Related Articlesed on Nov 28, 2023
As more brands embrace the opportunity to use influencer marketing at scale, artificial intelligence (AI) can improve performance, reduce risk, and supe
rcharge productivity. They are the perfect match.
Influencer marketing is big business. In 2023 it is estimated at $21.1 billion worldwide and that’s set to continue growing in 2024.
As traditional advertising finds it increasingly difficult to reach today's tech-savvy, ad-resistant consumers, influencers provide an additional way to connect with potential customers. And, as brands see higher levels of trust and engagement from smaller (micro) influencer partnerships, the need to streamline the multi-influencer marketing model increases.