Managing your marketing budget is a key task for any digital marketer. Tracking your spend ensures that you know where funds are going and what budget you have left on a weekly or monthly basis.
Then you can optimize your marketing budget to get the most o db center uk ut of it. For ad bidding, you could consider the following tools:
Google Ads Smart Bidding enables you to manage your budget allocation through smart bidding.
AdRoll uses its AI-drive BidIQ to optimize your price-bidding strategy.
WordStream’s Smart Ads analyzes your bidding strategy and adjusts it accordingly in real time.
When if comes to dynamic pricing, the following tools are available:
Feedvisor enables you to manage your budget allocation through dynamic pricing.
RepricerExpress uses AI to optimize your dynamic pricing strategies.
Prisync enables you to monitor competitor pricing and adjust your pricing dynamically as needed.
And for PPC optimization, you could use these AI-powered tools: