So one of the things that

[hasan018542]

ne of the things we can learn from that is say, firstly, don't throw the baby out with the bathwater. You can't just knee-jerk react to Google's PR and all these kinds of things and say, "Well, best practices say this. Let's just do it straightaway." You can't do that without testing because you might be hurting your website. But it does point to a direction of potential future improvement, because if having terrible text is better than no text, having good text might be even better.


you benefit from with a losing test is you australian email list get to learn, and so you get to point the direction to some insights that might be positive for you in the future. The other example I've got for you here, you might be wondering what on earth this is, and art is not my strong point. This is an Easter egg. Trust me, this is an Easter egg. We saw an example of a website, that operated across the whole of Europe, multiple different country/territory websites, testing adding seasonal offers.




So in this case, it was about Easter travel, Easter breaks, Easter flights, those kinds of things. The keyword research had suggested that there was demand for this, that the audience is searching in this kind of way, and yet, adding those offers to the page was negative, and that was very surprising. What it turned out was going on here was that it was diluting the quality of that page for the things that were the bread and butter of those landing pages.