According to a recent study, 80% of a company's leads will never turn into sales because they weren't nurtured. This means that not following up with your prospects correctly and effectively can lead to losing 8 out of 10 sales opportunities. A lot, right?
Lead tracking is a strategy that divides opinions. There are those who love it and believe it is effective and those who prefer not to implement it excessively. In fact, 15% of B2B organizations do not include lead tracking in their marketing and sales process.
If this is your case, you probably don't know of an effective customer tracking method that generates results. Stay tuned to find out how you can increase your numbers by whatsapp korean number doing strategic and effective customer management and tracking.
Summary
Customer tracking is a process of monitoring the different stages of the sales cycle. It allows us to identify the specific needs of buyers in order to support them in the best possible way and help them in their purchasing decision.
For it to be effective, it is necessary to meet two essential requirements: identify the buyer persona and contact the client at the right time.
Some of its advantages are: knowing buyers better, identifying problems in advance and improving the performance of the work team.
Key customer tracking metrics are essential for assessing business performance and future growth. These include the number of calls made, email open rate, and conversion rate, among others.
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In this article you will learn:
What is customer tracking?
What do you need to manage and track clients?
What are the phases of follow-up in customer service?
What are the benefits of customer tracking?
How to follow up with clients?
What are the key customer tracking metrics?
Simplify customer follow-up with Zendesk
What is customer tracking?
Customer follow-up , also known as follow-up , is the process of monitoring and analyzing the different stages within the sales process . Its main objective is to measure the success of current sales strategies, as well as to find areas that can be improved.
Customer management and tracking identifies exactly what stage of your sales funnel the customer is in so you know how to meet their needs. This allows you to answer all their concerns, actively maintain contact, and help them make decisions.