The mechanism protects the reputation of the entrepreneur in terms of online activities, minimizing the risk that the company's email addresses will be used to send unauthorized messages or email list of australia phishing attacks. It is therefore not only a tool for defending against threats, but also an investment in the digital reputation and credibility of the brand.
Secondly, DKIM helps improve the effectiveness of email campaigns by eliminating the risk of messages ending up in the spam folder or being blocked entirely by spam filters. Misclassification of distributed messages as malicious or unnecessary significantly reduces their opening rate (and credibility). This is every marketer's nightmare.
Therefore, it is worth knowing not only what DKIM is , but also what DMARC and SPF are, two other popular anti-fraud mechanisms. SPF (Sender Policy Framework) is a solution that allows domain owners to specify which mail servers are authorized to send emails on their behalf. With SPF, the recipient can verify that the sender is authentic by checking whether the server sending the message is on the list of authorized servers for the domain.
Transactional emails are not only messages confirming user actions, but also an important tool for building relationships with recipients. What are their types and how to create them to maximize their effectiveness? Find out how to use the full potential of this solution!
Contents
What are transactional emails?
Examples of transactional emails
Registration Notification
Purchase confirmation
Password reminder
Transactional Emails vs. Newsletters - The Differences
The most important advantages of transactional emails
How to properly create transactional emails?
How to send transactional emails?
What are transactional emails?
Transactional emails are emails that are sent in response to specific user actions. They are closely linked to the user's interactions with a given platform or service. Each transactional email has one specific task to perform - to provide the interested party with precise information in connection with their behavior on the site. The content of such a message is usually short, concise and to the point.