We don't know how long we will have to be in this situation of limited movement and gathering, but we cannot stop. Some of the things you are going to read will only apply philippines girls telegram during this crisis and others will stay. We will see which ones.
As I have mentioned in previous articles, the main change revolves around the same idea;
The key is to adapt our value proposition to the new context.
Challenges of events during the COVID-19 crisis
To properly define the challenges, let's start by defining their basic value contributions: what are their main ingredients?
Events basically have three ingredients: content , networking and entertainment . If we combine them, we are talking about what defines whether the event has been a success or not: the customer experience .
The content part is the one that requires the least adaptation during the pandemic. As before, for the event to be a success, you need good programming and top-notch speakers. This has not changed much.
The problem comes with the in-person parts of the event: networking and entertainment . How do we carry them out in digital formats?
Networking is one of the most difficult parts to accomplish. How do we achieve one of the main objectives of our audience if the event is online or hybrid? We need to generate an interaction that we can hardly match in person.
And finally, there are all the activities that we can organize around the event, but their ultimate goal is to entertain and take care of the attendees. From catering to a performance, stands, etc.
The customer experience is created by the correct combination of all the ingredients . How do we ensure that our attendees' experience is as satisfying or more satisfying than at a face-to-face event? How do we differentiate ourselves from the avalanche of webinars that arrive in our inboxes ?
From the initial approach to the future of events during the pandemic that I have just made, we can deduce the following challenges: