It is unacceptable, for example, to say in one newspaper that you support the movement to reduce emissions, and in another to write that you have purchased new cars with gasoline engines for the enterprise.
Web content also needs to be treated with care. The taiwan mobile phone number example PR director's influence extends to social networks. His responsibilities include not only approving posts and publications, but also monitoring reactions to them.
Understanding the structure and content of any company-related content
Source: shutterstock.com
The manager does not necessarily have to read all the comments himself; he can create a specific tracking scheme for subordinates and periodically receive generated analytical reports from them.
SMM
One of the most important skills of a PR director is social media marketing. Nowadays, social media has become more popular than newspapers and magazines, they collect more views and bring more clients. But posts there have certain features.
A PR director should be able to create a strategy for maintaining pages in social networks (independently or together with the marketing director), as well as take part in setting up online advertising. In addition, it is important for him to be able to organize and conduct presentations and conferences on the Internet.
Resilience in stressful situations, crisis communication skills
Most often, a company needs a PR director precisely during times of crisis. A reputation can easily be damaged by some conflict, technological failure, or inappropriate reaction to events happening in the world.
Resilience in stressful situations, crisis communication skills
Source: shutterstock.com
Therefore, when a company is drowning in negative assessments and reviews, a PR director must remain calm and quickly create strategies to get out of a difficult situation.
Anti-crisis communication skills are very important for reducing the negative impact of various factors on the work of the enterprise and its image in society.
SERM Skills
Another important function of a PR director is Search Engine Reputation Management, since online reputation is very important today, and for some organizations it is the number one priority.
Sometimes the head of the PR department is invited to the company only when the situation on the Internet is approaching critical, there are many negative reviews from dissatisfied customers, and satisfied users see no reason to waste time on comments.
Also, articles that discredit the company's good name can be ordered by competing firms, and these can be deliberately false reviews and testimonials.
If a PR director has SERM skills, then he not only knows how to correctly create a profile on social networks, but also has a specific strategy for monitoring reviews and forming the necessary opinion among clients.
The combination of digital reputation and competent positioning in the media allows the brand to become more recognizable. In order to control the entire situation, it is necessary to take into account both the Internet environment and the still relevant printed publications.
PR is a direction that is developing very quickly. What was well received by the 90s generation will not be understood at all by modern "TikTokers".
A specialist must constantly overcome the generation gap, find the most relevant media, and track trends. In the short term, a specific popular blog may be useful, while for long-term campaigns, newspapers, magazines, and social networks will be needed.