Radio campaign distribution logistics
Everyone already knows that creating an attractive radio campaign is not an easy task, but creativity is just one of the steps involved in a radio advertising campaign.
Normally the biggest problem for those who advertise in telegram korean list the medium is the logistics of distributing the spots and monitoring the actual execution as agreed in the PI – Insertion Order.
This problem becomes even more evident when we talk about advertisers such as supermarkets and retailers with advertising that changes frequently. Here's an example: On Monday the offer is for the bakery area, on Tuesday for the produce area, on Wednesday for the butcher's area, and so on for each day of the week.
Now imagine that you have an entire campaign on air, on more than 10 channels, with an undetermined broadcasting schedule. How do you change these spots daily and know if everything was correctly received by OPEC, downloaded and executed? How much time do you waste on this verification?
Advertising monitoring can prevent losses
And if distribution takes time, monitoring is practically impossible for retailers operating at the state and national levels. For local advertisers, it is not impossible, but let's agree that it will take the focus away from the main business if the demand involves more than one broadcaster.
At this point, we will bring up another example that recently occurred with one of Audiency's retail clients. A large department store advertised a washing machine for R$1,000.00 less for just one day. The problem is that a broadcaster forgot to take the ad off the air, and a customer could hear it and go to the store in search of a discount. According to consumer protection law, the customer is entitled to the discount.
With active monitoring, situations like this can be avoided, because at the exact moment any advertising related to the brand is identified, it is immediately presented on a complete dashboard for the advertiser.
Another fact is that approved broadcasters also have access to this resource, and can act immediately if they find faults or irregularities in the execution of radio advertising.
Audiency, flawless spot distribution
Now that you know the benefits of having a complete radio advertising management system, how about learning a little more about Audiency.
Based in Santa Catarina, Audiency is a startup that specializes in handling data from radio stations. By gathering and monitoring numerous stations across the country, Audiency offers services tailored to your needs.
In the case of spots, for example, Audiency has a monitoring dashboard that allows you, the advertising client, to monitor in real time how and when they are being broadcast and easily generate reports that can support decision-making. In addition, you also have access to a complete advertising distribution system.
Ready to revolutionize the distribution of your spots and avoid problems? Contact Audiency by email at [email protected] or speak to one of our consultants now, (48) 99117-5887 . Submit a spot from your campaign without obligation and get a global view of how the actual broadcasting is going.