Sellers have learned to disguise discounts with wording that is difficult to find fault with, such as: “discount on second purchase”, “discount for new customers”, “bring a friend, get a discount”, “discount for regular customers”, “discount for purchases greater than...”.
The duties of the online trading platform administrator include maximally motivating the buyer by offering a flexible system of discounts bypassing the RRP. He skillfully works with each client area code philippines mobile and calculates all the benefits for himself. The specialist can increase the size of the check by offering various attractive discounts on various categories of goods.
Discounts on products
brand;
product category;
characteristic;
current discount and its cancellation on a product category or brand;
days of the week, special dates;
frequency of the discount.
Marketers are constantly busy studying the market situation and looking for excuses and windows of opportunity to announce a discount.
The supplier and the retailer are constantly pulling the blanket over themselves. In response to the manufacturer's increased ability to control the RRP, businessmen respond with new tricks to bypass the RRP.
For example, a merchant offers a discount on Fridays. The supplier catches him, and he simply refers to a mistake. On Saturday, he sells again at the RRP, and there are no complaints about him. By maneuvering in this way, the seller bends his line and flexibly bypasses the RRP, as well as control.
Discounts on products
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For products that are sold throughout the country, the discount will be valid in other time zones, when the manufacturer has night or early morning. If the supplier is in Moscow at night, his product, bypassing the RRP, is easily sold at a discount to Vladivostok, where it is already morning. For buyers who make purchases in the evening and at night, you can also easily make discounts.
A seller working around the RRP must have information about how the supplier controls the network. If he simply visits websites, that's one thing. If he uses special programs, that requires other bypass mechanisms.
What is the reward for such efforts, is it worth it? Practice shows that bypassing the RRP increases the revenue of an Internet platform by an average of 60 percent! Some have managed to achieve key positions in the market in their niche this way.
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The Impact of Bypassing the RRP on Sales Mechanisms
Let's consider the efficiency of the online store within the framework of contractual obligations and compare it with this indicator bypassing the RRP.
The sales funnel of a conscientious partner includes:
placing product advertisements on all available Internet platforms;
a buyer clicks on an advertisement and goes to the website;
the customer's choice of a specific product using filters;
the customer places the product in the "basket";
placing an order by the client.
When using techniques to bypass the RRP, the sales mechanism changes:
advertising - the number of impressions does not change;
the number of clicks and transitions does not change;
when going to the site, the buyer sees discounts, motivation increases;
the number of visitors who added goods to the "basket" is growing rapidly;
The number of users who have placed an order is also increasing rapidly.
It should be immediately noted that only large players get away with this: partnership with a large retailer remains profitable. If desired, the supplier can track down any cunning schemes, and the store will be punished: in the best case, the supplier will significantly reduce the volume of deliveries, in the worst case, it will cease cooperation.